On January 2, 2008, Ty announced the original Beanie Babies would be phased out and replaced by a new Beanie Baby 2.0 version. On April 1, 2008, Ty introduced the first 13 Beanie Baby 2.0 animals: Baabet the lamb, Duchess the poodle, Eggs 2008 the bear, Fluffball the Guinea pig, Hopsy the rabbit, Jumps the frog, Luckier the bear, Pico the chihuahua, Purry the cat, Quackly the duck, Rascal the Bichon Frise dog, Shearsly the lamb, and Woolsy the lamb.
The 2.0 versions came with a secret code that allowed owners to access a special section at Ty's Internet site to play games or chat. Initially, each Beanie Baby in the 2.0 line came with a plastic button showing a lightning bolt and the Ty Internet URL. The button was later discontinued.
For undisclosed reasons, the 2.0 line was officially discontinued as of May 2009. Ty had apparently decided to continue the original Beanie Baby product line after all. Subsequent releases of the original 2.0 animals started appearing with the traditional Beanie Baby swing tags and without online codes. The 2.0's made one encore appearance as Teenie Beanie Babies 2.0 for a McDonalds promotion from July 17 through August 13, 2009.
Not counting variations, Ty released 55 different Beanie Baby 2.0's before the line was discontinued. The McDonalds Teenie Beanie Babies 2.0 promotion featured 30 different 2.0's. Eleven of those had not been previously released as regular Beanie Baby 2.0's.
The debate is ongoing as to whether or not the Beanie Baby craze has run its course. Secondary market values for rare Beanie Babies have fallen dramatically. Ty product resellers believe there are fewer and fewer collectors. Others (this writer included) believe Ty is never at a loss for new surprises. In this instant-on, electrified, automated world it is refreshing to see a young child enter a toy store and run straight to the Beanie Baby or the Beanie Boos display. Beanie Babies have been with us for about 24 years and will probably be around for a long time to come.