Ty Monstaz

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Monstaz were silently introduced through 15 select stores in Columbus, Ohio, in early November 2011. Ty acquired a trademark for the "Monstaz" name earlier the same year. There are nine different creatures in the initial release of Monstaz. Each one comes in three sizes. The large version is 8 inches tall, the regular version is 5.25 inches tall and the key-clip version is 2.75 inches tall. Sizes vary slightly. The swing tag for each Monstaz shows its birthday and information about the creature. The swing tag on the initial release of Monstaz is a new design. The Ty heart/logo swing tag has been replaced by a custom Monstaz swing tag. Each test-market Monstaz creature has a small heart embroidered on its chest. The heart has "Luv Me" in the center. When the heart is pressed, the creature launches into eight seconds of Monstaz-speak. It sounds like Monstaz gibberish to us, but someone with acute hearing and a little imagination might conclude Monstaz are asking for permission to watch TV. The key-clip versions don't make any sounds. The retail production versions of Monstaz shipped to Ty retailers near the end of January 2012. The general release versions have minor changes from the test-market versions. The most noticeable differences between the test-market and general release versions are listed on the individual Monstaz pages. The most immediately noticeable difference was the disappearance of the embroidered "LUV ME" heart on the general release Monstaz key-clips. Ty also swapped around the poems and birthdates inside the swing tags. The general release version of Benny, for example, ended up with the poem and birthday that belonged to the test-market version of Zelda. IMPORTANT NOTE ABOUT MONSTAZ SIZES - Prior to July 2012, Ty referred to the Monstaz sizes as regular (5-inch), big (9-inch) and clip (5-inch). In the Fall 2012 Ty retailer catalog, when new larger Monstaz were first introduced, the size labels for the others changed to regular (6-inch), medium (9-inch) clip (5-inch) and large (13-inch) for the new larger size. All size labels for Ty Monstaz at tycollector.com have been updated to reflect the new sizing labels in current Ty retailer catalogs.

Last update - November 19, 2012 top | contact form | home